2021 Small Business Marketing Plan Tips

Do you have a marketing plan for 2021? GET STARTED TODAY. If 2020 taught small businesses anything, it is that you need to be ready for anything. Many small businesses were not ready when COVID-19 came around in March, and their business is suffering today because of lack of planning. We do not know what 2021 will bring, but with small changes, you can be ready for anything. If you have ever seen the movie “The Patriot” with Mel Gibson, there is a line in there that I found useful for clients in 2020 and I believe this will be a

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Which New Year’s Resolutions Are Denver Businesses Going To Keep?

Gettingraphic is your partner in all things new and fresh for 2018 with a series of blogs that will help.  It’ll be the year to grow branding presence, expand market share through website advances, and even consider some re-design of product packaging or brochures. We’ll be releasing one blog a month which will provide a look at how the experts on the Gettingraphic team can help Denver firms bump up the bottom line. Let’s start with brand recognition. Some would say the logo cannot be touched. Certainly current customers recognize your logo, but does it ignite in them what the marketing

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Logo Design Services in Colorado

When we mention the colors blue and orange – what instantly pops into your mind? If you’re like most Coloradans, the words Denver Broncos instantly appeared inside your head. But have you ever wondered why this happens? The answer is simple – it’s a solid brand that has created affinity with you based primarily on their style. The fact is that many of today’s consumers make their buying decisions based on the power of each brand. And without question, the best place to start your brand development is to work with a professional company that offers logo design services in

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Brand Identity in Colorado

Perception is reality. Anybody who tells you differently is smoking something or living in fantasy-land. Developing a strategic approach to branding has the power to improve perceived quality, brand awareness and brand loyalty.  Consumers are heavily influenced by image, style and who is promoting the brand. The brands that become trend setters reap the benefits. This is why creating a brand identity package that clearly articulates what your company is critical; and it’s what we do exceptionally well at Gettingraphic. Constructing a brand is not a cookie-cutter process. It takes time, development, strategy planning – but most importantly; it takes

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Brand Identity Design, Does Yours Need A Face Lift?

It happens to the best of us.  We get older and sometimes a little nip and tuck is in order.  It’s nothing to be embarrassed about.  There’s no shame in wanting to look fresh, young and maybe even hip.  Your brand identity design feels the same way.  After years of wear and tear, your logo design may be screaming for a makeover. How do you know it’s time for a brand identity design refresh? How do you know it’s the right time for a brand identity design refresh?  We think you probably inherently know the answer. Try to take a

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Waiting, Waiting, Waiting…Slow Web Page Load Times

Slow Web Page Load Times We are a society that loves immediate gratification.  In most cases we can have all the information we need at a click of a button.  We’ve all typed in an URL address, hit return, and then it happens (gasp!)..the dreaded spinner. You are waiting, waiting, waiting and it has been almost 20 seconds.  Really?  Are we supposed to wait that long for a website to load?  Almost 50 % of consumers expect a site to load in 2 seconds or less.  We have places to go and people to see! Online shopping and the overall

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Email Marketing…To send or not to send? That is the question

Marketing, love it or hate it, we all have to do it.  As a business owner, it is sometimes difficult to determine what method of marketing is best for your business.  Like most businesses, cost is an obvious and sometimes the single most important factor.  Who doesn’t want the most bang for their buck? Remember when email became popular and how excited you were to here that “ding! You’ve got mail” sound on your computer?  (If the answer is no, bear with us, we understand you were born last week.) How quickly that feeling of excitement dissipated as your inbox

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