In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.
— John Romero
Sell Sheet, Flyers and Rack Cards
Sell Sheets, Flyers and Rack Cards are another form of advertising. They are sometimes used at trade shows, placed in mailers, newspapers or in acrylic holders located in specific market locations. These are a inexpensive way to promote a product or service and an effective way to drive a potential customer to call or visit your website.
Flyers and sell sheets are similar, but have different uses. Flyers have limited content and are focused on a particular statement, discount or coupon. They are cost effective method of advertising. A sell sheet details the specifics of a product or service you are trying to promote. The sell sheet is going to give the reader enough information to help the consumer decide if the product/service meets their needs. Sell sheets should look professional and should adhere to a company’s brand standards. They are versatile marketing tools that can be handed out to prospective clients at trade shows, presentations, or at your place of business.
Use rack cards to promote your business as a handout, brochure insert, or displayed in an acrylic holder. Hotels and restaurants place racks in their lobbies for tourists to find local information. Utilizing spaces like this with rack cards is a popular marketing vehicle for the tourism and travel industries, spas, and more.
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