Remember the old refrigerator magnet-humor, “But how can I be broke? I still have checks left!” Well, similar to the false sense of financial security a plump checkbook can create (for the arithmetically-challenged, anyway) so too can an established yet “under-engaged” website lull a business owner into a false sense of visibility, relevancy and stability. You think of your business as a living and growing entity, right? You pour your time, attention and resources into it as you endeavor to build it. Your website is a direct reflection and far-reaching extension of your business, and it requires a similar investment of TLC to keep it humming along under optimal conditions.
Fresh content is critical to your website AND your clientele, both existing and prospective. Your website benefits from fresh content (to include new graphics, photos and videos in addition to articles and additional pages) as it then becomes more attractive to web crawlers and search engines scouting for new data. The more your website is “crawled upon” and regarded by search engines, the higher your Google ranking may become which leads to increased visibility to prospective clients. SEO 101: Your existing clientele — your tried and true, your bread and butter —benefits from your fresh content by receiving new information to include special promotions, timely announcements, and up-to-date details of your products and services. And the boomerang benefit back to you? Your client base will regard your website as dynamic: a site that changes and warrants revisiting. It’s easier to do (additional) business when you can get customers to go looking for YOU.
If you haven’t yet taken the leap and staked your company’s claim to your piece of the World Wide Web, Gettingraphic can build your website from the ground up to your exact specifications to meet your individual business needs But let’s say you’re already up and running with a cherry site. It’s the bee’s knees. You’re sitting pretty. But nothing thrives in a vacuum. Every website, no matter the size or scope, requires attention and maintenance. Tend to your company’s website diligently and regularly and it will continue to serve you most favorably.
Fortunately, Gettingraphic can offer you that very service and corresponding peace of mind.
Gettingraphic offers website maintenance contracts as individualized and unique as your business. Whether you’re looking for basic maintenance, a premium package, or something in between, Gettingraphic will offer you consultation and together you will determine the level and degree of support you seek for your company’s online presence. The most elemental maintenance agreement enables you to send Gettingraphic a list of changes you’d like to make to your company’s website once per month; typical changes are made within 1-2 business days. A security/maintenance agreement protects your website even prior to your delivery of content modifications as your site will undergo scheduled scans for malware, searches for and installations of security updates, and routine checks of your contact forms. This dedicated and scheduled security is performed in addition to content changes you may wish to affect (within a predetermined number of contracted hours). Need an abundance of attention, interaction and service? Large-scale, monthly maintenance contracts are available that offer you your preference of daily, weekly, monthly or customized updating capabilities. Amendments to your site will be made ASAP.
Perhaps the greatest benefit to entrusting your website management to Gettingraphic is the freedom you’ll enjoy. Freedom from worry and hours of labor. After all, isn’t the time you’ll save better invested in doing business? Gettingraphic’s on-going attention to your company’s website breeds extensive familiarity with layout, navigation and codes. Every engagement with your site is another opportunity for Gettingraphic’s professionals to upgrade and protect your business, always giving you the best possible product.
Getting this kind of peace of mind is only a consultation away. Call us to schedule a meeting, at which time we’ll discuss your regular website needs (monthly promotions and other varying content) and online marketing goals (such as email campaigns and one-off projects). With this information, Gettingraphic will determine an anticipated hours-per-month service commitment in order to offer you a customized monthly maintenance package. We estimate conservatively, suggesting the most basic plan we feel our client requires to fulfill their website maintenance needs and wants. All packages can be upgraded after implementation to provide more hours of service and enhancements, should the need arise. A bonus to website maintenance contract holders? They receive a discounted rate and expedited service. Even if “they” are right and it turns out you can’t buy happiness, it’s good to know that satisfaction is available at a veritable bargain. If only you could make such reassuring purchases with all those “leftover” checks…
